What exactly is ‘The Customer Advantage’ (TCA)
Simply put, TCA is a tool for consumers to save money in their local community while providing local merchants a risk-free and “controlled” advertising medium. And, to offer families, nonprofits and entrepreneurs, a cost-free opportunity to earn a passive residual income.
It is modeled after mega success stories Groupon and Living Social, so there is no doubt the business model works. In fact, Groupon grew from 400 subscribers to 40,000,000 in approximately 24 months, primarily due to social media, without offering consumers “residual” financial rewards to “spread the word”.
The business model is so powerful that Google offered to purchase Groupon for nearly 6 Billion dollars and was turned down. Also, Living Social received a $175,000,000 investment from Amazon, so there is no doubt the concept is a win-win for all concerned!
Consumer Benefits
Consumers have the opportunity to stretch their budget and enjoy products and services they have learned to “do without” during these difficult financial times. A daily email will be providing access to local shopping savings from all kinds of merchants, many of which you were not previously aware of. Here are just a few examples of the types of merchants and savings TCA will be offering members:
Restaurants – Purchase $50 of food and beverage for $24, a savings of 52%
Health – Purchase $100 of exercise classes for $25, a 75% savings
Beauty -Purchase $960 of laser hair removal treatments for $150, an 84% savings
Culture – Purchase a $60 annual family membership to a museum for $30, a 50% savings
Home – Purchase $80 of carpet cleaning services for $39, a 51% savings
Automotive -Purchase a $245 auto detailing package for $99, a 60% savings
Arts and Crafts -Purchase $40 of pottery painting for $20, a 50% discount
Personal Care -Purchase a $70 haircut, shampoo, blowout and style for $30, a 59% savings
Positive Impact for Nonprofit Organizations
Just imagine the potential financial difference TCA can make in the nonprofit world. This totally passive fundraising opportunity leverages the power of word of mouth marketing and Social Media by spreading the word via Facebook, Twitter, MySpace, LinkedIn etc, in the same way the pioneer companies grew to 40M users without a “residual” financial reward.
A local PTA has 400 family members. The PTA enrolls and informs their members. If only 50% of the families enroll (will probably be closer to 80%), and share the opportunity with their personal contacts, the PTA will earn a 5% referral fee every time one of their contacts makes a discounted purchase.